NPA Certifies First Natural Home Care Ingredient

Manufacturers can now use the natural solvent and know the ingredient has already been approved for natural home care products

Washington, D.C. September 13, 2010 – The Natural Products Association (NPA) granted its first certification for an ingredient in the home care category to DuPont Tate & Lyle BioProducts for its Zemea® propanediol, a natural solvent, making it the first home care ingredient to be certified as natural under the organization’s Natural Home Care Standard and Certification program.

The “natural” designation means that the NPA and an independent third-party auditor have reviewed the ingredient and determined that it meets the organization’s rigorous guidelines. Under the Natural Standard program, certified ingredients must be 100 percent natural – raw materials must be sourced from a renewable resource found in nature (flora, fauna, mineral), with absolutely no petroleum compounds, and processed within the association’s list of allowed processes.

Until the NPA launched its home care product standard in February 2010, there was no independent certification program in place focused exclusively on verification of natural home care products and ingredients. Now, the NPA’s easily identifiable seal will help consumers find home care products that meet its high standard of “natural.”

With NPA ingredient certification, manufacturers can now use Zemea® propanediol and know the ingredient has already been evaluated and approved for use in natural home care products. NPA also has certified more than 160 natural ingredients for use in natural personal care products.

The full set of criteria and a list of certified products can be found on the NPA website at www.TheNaturalSeal.org.

The Natural Products Association (NPA), founded in 1936, is the largest and oldest non-profit organization dedicated to the natural products industry, representing more than 10,000 retailers, manufacturers, wholesalers and distributors of natural products, including foods, dietary supplements, and health/beauty aids. As the leading voice of the natural products industry, the NPA’s mission is to advocate for the rights of consumers to have access to products that will maintain and improve their health, and for the rights of retailers and suppliers to sell these products. Visit www.NPAInfo.org.

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